In this unique guide, you’re not just reading about innovation—you're learning how to do it from the people behind some of the biggest breakthroughs of the last 50 years at one of the most influential and valuable companies in the world.

Why do elephants migrate to high ground days before a tsunami and goats know to flee volcanic mountains hours before an eruption? Why is it that some innovators repeatedly find themselves in the right place at the right time with the right thing in their hands?

We don’t control where any given product is within the adaptive cycle, all we can control is how prepared we are for it. Choose to be proactive and get ahead of the curve or be reactive and wait for it to collapse around you.

When it comes to healing the planet, there’s no better perspective I can think to bring to the innovation table than nature itself. Rather than asking ‘how do we get to net zero emissions’ let’s ask ‘how do we become net positive?’